+-*Data bases contain biased information. Xerox data scientists consider algorithms that can prevent biased analytics.
+-*More cars and more drivers does not have to mean more congestion. Xerox takes a swipe at traffic congestion.
+-*How to use data on your customers, and make them feel good about recommending your brand.
+-*Cirque du Soleil’s brand guru says you must notice how customers feel when they interact with your brand.
+-*Optimism tempered by challenges.