By Robert Gilbreath, vice president, Ecommerce, Marketing & Analytics, Calendars.com
I love this time of year. The lights. The music. The parties. The spirit of giving. And if you’re like me, you take pride in finding the perfect gift for everyone on your list.
But it’s not always easy. There are your grandparents who always say they don’t want anything. There’s your mom who’s so easy to shop for that you drive yourself crazy trying to decide on one or two things. There’s your dad who literally already has everything he’s ever wanted. There’s your brother who has very expensive taste, so hardly anything you can afford meets his standards. There’s your wife who tells you exactly what she wants…and you dare not steer in any other direction. There are your kids who have to have the latest gadget, which is always the first thing off the shelf. I could go on and on.
So, it’s time you get creative and choose a gift that’s sure to touch the hearts of all your family and friends. Think tangible. Think personalization.
Right now, it’s easier than ever to add personal text or photos to products to make them unique and memorable. Gone are the days of searching the racks of pre-engraved pens or key chains, only to discover that your daughter’s name is not common enough to make it there. Everywhere you look, companies are offering customization, and with help from Xerox, Calendars.com has recently joined this growing and promising space with Custom Photo Wall Calendars and Personalized Social Photo Books.
Although we already had the largest selection of calendars in the world, making it quite easy to find one that even your persnickety brother would like, we knew that allowing our customers to design calendars and photo books just the way they want them would be valued…and good for business.
Will you be gifting personalized photo products this year? What are your thoughts on the future of the market? Just for reading, please enjoy 15% off of personalized calendars and photo books at Calendars.com with code XEROX15 (expires 1/31/13)!
Robert is a husband, father, suit, geek, e-Commerce Exec @Calendars.com, and tweets about advertising, marketing, and social media via @Adomatica