By Christa Carone, chief marketing officer, Xerox

It’s no secret that we’re big tennis fans here at Xerox (speaking for myself, make that “big fan, horrible player”).  We partner with the US Tennis Association to help them put on a world class grand slam each year at the US Open. And, just last week, we took our love of the game to a new level by announcing a multi-year, global partnership with the Women’s Tennis Association.

The WTA is the governing body for all professional women’s tennis and is the host of dozens of tournaments across the globe. So, while some of the world’s top female athletes are serving aces on the court, we’ll be behind the scenes simplifying the back office tasks that keep the WTA’s massive global operations running – from IT support and HR services to producing game day documents and much more– so they can focus on delivering a remarkable fan experience.Xerox Serves Up Global Partnership With WTA

The thrill of a heated match and the fact that we’ll be supporting some pretty high-powered women (we’re used to cheering on a few of our own here at Xerox), aren’t the only reasons we see value in partnering with the WTA. The WTA’s tournaments take place in some of the cities where we – and our customers – do business. Istanbul, Paris, Budapest, Acapulco, Brussels, Cincinnati and many more. Xerox people and products will be there alongside our new partners at the WTA. And, our presence gives us a really relevant way to connect with our stakeholders and show them what we really do – on the spot. And by connect, I mean in person – yes the actual shake hands, face-to-face greetings of the good old days that are more powerful than ever in a hyper-connected world. With Twitter feeds, Facebook friends and endless email blasts, it seems like in-person meetings are becoming a lost art form these days. But, although we’re known as a B2B brand, we’re really all about bringing our business solutions to people. The B2People approach is what reminds us that relationship-building is and always will be job number one.  We’re happy to get “thumbs up likes” but we’re more delighted when we can shake clients’ hands and thank them for the trust they place in us.

A high octane sport, powered by real business simplicity and personal stakeholder connections. Xerox and the WTA – it’s a perfect match.  (Sorry, just can’t resist the tennis puns.)

Stay tuned for more details. We’ll be sharing postcards from the road with stories from on and off the court.