By Ben Rand, manager, Content Marketing for Xerox

What if reducing your impact on the environment also saved you time and money?

Given the concerns we hear about carbon footprints, global warming and the future of the planet, it’s an intriguing question. Perhaps even a bit bold.

But more often these days, at least in the world of transportation, it’s not.

Technology and process innovation are leading to solutions to today’s transportation challenges that maximize resources and improve daily living while simplifying the process of going green. A few examples:

  • New trip-planning apps for the cities of Denver and Los Angeles allow commuters to plan their transit journeys from door-to-door using buses, subways, car sharing or other modes of transportation. The apps, Go LA and Go Denver, include an “eco-friendly” option – essentially routes that build in some amount of walking.
  • Dynamic pricing strategies are making it easier to find parking spots where and when drivers need them in cities such as Indianapolis and Los Angeles. This reduces congestion and carbon emissions because drivers spend less time circling the block looking for a place to park.
  • Conversely, electronic toll collection keeps traffic moving – crucial at a time more vehicles are competing for capacity on the same roads. The use of electronic toll collection (ETC) technology gets cars through tollbooths quick, reducing idling time as cars wait for their turn.

Read “Going Green in Transportation,” a white paper from Xerox. (PDF, 1.7 MB)

Sustainability is top of mind for Xerox as it works with clients to develop next-generation solutions, driven by the megatrends of rising car ownership and urbanization, said David Cummins, senior vice president, Mobility Solutions.

“Xerox has been leading the charge with its solutions for public transport, smart parking, and electronic toll collection,” Cummins said.

“Our clients – regional and local governments – are focused on shifting their budgets from transportation that promotes vehicle emissions to more sustainable mobility solutions such as public transport, electronic vehicle charging and carpooling,” Cummins added. “They see great opportunity as people are moving back into cities, but government is still concerned about urban congestion, parking availability, and the environmental implications.”